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Emerald SandChair Co.Book

The crew

A small outfit. One stretch of sand.

Emerald Sand Chair Co. is a made-up shop for this demo, independent on purpose. People staying in a beach house, cottage, or condo shouldn't spend the first hot hour dragging chairs down a walkover. A local crew sets the spot on the Gulf of America. You walk down.

A whole raised seafoam beach house on wooden pilings, with red-white-blue bunting on the screened porch, sea oats, a sabal palm, and emerald Gulf of America water along the Destin shore.Two crew members in matching green shirts, shorts, and sun hats, fully in frame, carrying folded beach chairs and a closed umbrella across sugar-white Destin sand, with sea oats and emerald water behind them.

Fictional crew for this demo. Names, faces, and prices are invented.

  • Mara Ellison

    Owner

    Grew up between Fort Walton Beach and Destin. Started the company after one too many July walkovers with a chair knocking her ankles and a cooler melting on the dune.

  • Jo Pell

    Setup lead

    Deckhand out of Destin Harbor before this. Reads the wind, knows which accesses get a shore-break by lunch, and will not plant an umbrella on a day it should stay on the truck.

  • The morning crew

    Four neighbors

    Same people all season. They set, shift, and pull the gear. Not a rotating franchise van, and not a call center in another state.